Our client, the Vanderburgh County Health Department (VCHD), serves the Evansville Tri-State area by helping promote healthy lifestyles. One staggering statistic for the local community includes their infant mortality rate. In fact, between 2011 and 2015, 180 babies in Vanderburgh County died before their first birthday. VCHD created a program that provides long-term, consistent, hands-on support for babies and families.
The challenge that VCHD brought us was coming up with an entire awareness strategy from concept to implementation. This included working closely with their team to determine how we wanted to brand the program and how to promote it.
After many meetings, our Oswald team helped come up with the name for the program, designed the logo, and launched an awareness campaign to get the word out about the Pre to 3 program. We produced a video campaign that included a why video for digital and social, a 30 second commercial that our expert media team placed on broadcast and cable during the right television programming, a testimonial video, an about video, and a recap video from the official press conference that launched the program. Our promotions team provided shirts for the program workers, brochures to hand out, and multiple banners and signs for the press conference. We also created a digital campaign with banner ads and social media ads that targeted mothers-to-be and new moms.