Digital Marketing

Navigating the Waves for Success:


Connecting Brands and Audiences with Proven Tactics and Measurable Results

We work with you to create specific campaign goals. The steps we take to reach them are always transparent. Maintaining consistent, relatable communication with our clients allows us to provide the best possible results with no confusion on scope or execution on either side. From there, it’s clear sailing.

Pointing ad click throughs to trackable web pages with well-defined conversion events through Google Tag Manager, Google Analytics, and a variety of tracking pixels help us identify ROI and retarget users who have yet to convert-to-sale. We then are constantly optimizing campaigns to increase ROI with ongoing analysis, all of which you have access to with custom dashboards and reporting.


Plan It Out.

Digital Strategy

Get Online. 

Digital Display Advertising

Streaming Success

Over-The-Top Advertising

Numbers Don’t Lie

Reporting-Driven Advertising

Poetry In Motion

Digital Video

Like, Share, Love

Social Media Advertising

Look Your Best

Get Online

Digital Creative

Get Googled.

Search Engine Marketing (SEM)

Not Just Cat Videos

YouTube Advertising

Build Your Dream

Web Design & Development

Keep Your Site Safe

Website Hosting

#1 is better than #2

Search Engine Optimization (SEO)

Let’s Work Together

Oswald Marketing is ready to meet your challenges head-on. Whether you need promotional items, a new TV commercial, or social media marketing, our talented team is here to help.


We Know the Customer Journey

Pointing ad click throughs to trackable web pages with well-defined conversion events through Google Tag Manager, Google Analytics, and a variety of tracking pixels help us identify ROI and retarget users who have yet to convert-to-sale.

But how does it work? 

We identify areas of opportunity and audiences that are most-likely-to-convert by: 

1. Determining your goals
2. Determining KPIs
3. Developing custom audience sets. 

What do we target?

We target high-quality audiences, and drive larger returns for every dollar spent. Including: 

1. Behaviors
2. Interests
3. Demographics
4. Industries
5. Locations

Customer Reviews

Oswald Marketing is such a rock of support for our community! They share their expertise with nonprofit organizations and help us make the biggest impact we can. Gilda’s Club is stronger today than ever before, thanks to the Oswald team!

Melanie Atwood

Executive Director, Gilda’s Club Evansville

ESG takes great pride in its family culture, and for more than 12 years, the Oswald team has been an integral part of our extended ESG family. From promotional giveaways and apparel to digital media and awards and recognition products, I can always count on Lisa Schaffer, Fred McCool, Tammy Shaw, and the entire Oswald team to go above and beyond in delivering exceptional service, talent, and expertise.

Meram El Ramahi

Vice President of Marketing and Communications – ESG

The team coupled their writing and production expertise to produce a line of products that truly told the story of Southwest Indiana. We’ve won numerous marketing awards thanks to Oswald!

Sabrina Newton

Manager, Strategic Communications & Marketing Economic Development Coalition of Southwest Indiana

Tropicana Evansville could not be happier with the quality of production and advertising services required for the re-branding project. Oswald’s talented staff flawlessly executed every step, from the initial planning stages to media placement. They understood both the message and look of the new Tropicana Evansville and exhibited limitless creativity and superior organizational skills in all areas of the rebranding process. Tropicana is very impressed with the original use of resources including modeling agencies, jingle and music companies, and video and audio production. Oswald Marketing is strongly recommended by Tropicana Evansville for all advertising and media needs.

Stacey McNeill

Director of Marketing at Tropicana

I have enjoyed my relationship with Oswald; both personally and professionally. They assisted me with my sheriff’s campaign in 2013 and 2014.
During a stressful two year period, Fred and Tammy made things bearable. They worked diligently to ensure that we received prompt and thorough service.

Sheriff Dave Wedding

Vanderburgh County Sheriff’s Office

Since 2014, I have trusted Oswald Marketing to buy and place our media and provide campaign and promotional product support. This team of professionals offers creative ideas that adhere to our budget, effectively reach our audiences and deliver on our objectives. The personal touch and overall positive client service are unmatched. I look at the Oswald team as an extension of my own. Together with them, our campaigns continue to outperform our expectations. And…their Director of Client Happiness is heads and “tails” above all others!

Brandy Spainhoward

Manager, Marketing
Vectren, a CenterPoint Energy Company

Ready to start your next project?
Drop us a line! 

Fill out the form below and one of our team members will get back with you.