Energy Systems Group

Marketing a New Logo Efficiently

The Problem:

In 2018, Energy Systems Group (ESG) rolled out a new logo. This redesign brought a few considerable challenges with it. At their core, ESG is an innovative company focused on new energy and infrastructure solutions to help businesses save costs and move toward the future of energy consumption. In this self-rediscovery and brand-update process, ESG needed to let its existing customers know that they’d updated their look, as well as preaching to the world about their continued dedication to self-improvement and staying relevantly branded in an evolving corporate landscape.

Like many companies in the wake of rebranding, ESG had the challenge of marketing and bringing awareness to a freshened logotype, symbol, and brand overhaul. They came to Oswald in need of an efficient way to launch their new logo, as well as to continually fulfill their promotional product needs.

The Solution:

To help solve these challenges, Oswald helped ESG launch a new online store to bring their new logo to their employees. This custom website offers their team hundreds of items including apparel and non-apparel items emblazoned with the new ESG logo.

Alongside the online store launch, Oswald provided padfolios, pens, flash drives, and bags for each employee coinciding with the redesigned logo’s release. Recently, we also helped create a large fulfillment program for their company meeting in Nashville where each employee received a new messenger bag filled with other celebratory promotional items.

A Great Partnership:

We have been blessed to partner with ESG for well over 15 years and continue to fulfill their promotional product needs. In addition, the Oswald Marketing Video Production division has now become their ‘go-to’ video partner for several years. We have produced marketing videos and project proposal videos, as well as provided video and photo documentation for numerous events. These events have included historical archiving and the groundbreaking and ribbon-cutting for their new facility. We are proud to be the preferred marketing resource for virtually any service ESG requires.

ESG takes great pride in its family culture, and for more than 12 years, the Oswald team has been an integral part of our extended ESG family. From promotional giveaways and apparel to digital media and awards and recognition products, I can always count on Lisa Schaffer, Fred McCool, Tammy Shaw, and the entire Oswald team to go above and beyond in delivering exceptional service, talent, and expertise.

Meram El Ramahi

Vice President of Marketing and Communications – ESG

Ready to see the Full Circle
marketing difference?

Fill out the form below and one of our team members will get back with you.