Turkey Day 5K  — Evansville Goodwill

Turkey Day 5K — Evansville Goodwill

Case Study How Evansville Goodwill Broke Registration Records with a 3-Week, Multi-Channel Campaign When Evansville Goodwill came to Oswald Marketing in October 2024, they had a familiar problem: a beloved community event that just couldn’t seem to grow. The...
Why you should produce 3 versions for video

Why you should produce 3 versions for video

Blog: Why Create 3 Video Versions Why You Should Produce Three Versions for Video — and Mix in Great Still Images In today’s content landscape, where audiences swipe, scroll, and stream across countless screens, producing one video format simply isn’t enough. To get...
Organic for credibility, paid for growth

Organic for credibility, paid for growth

Blog: Organic Builds Trust. Paid Drives Growth. Organic for Credibility. Paid for Growth. AI for Discoverability. For years, marketers have debated the same question: Should you invest more heavily in organic marketing or paid advertising? The answer has never been as...