Streaming Audio
Reach the right audience while they listen.
Streaming audio advertising puts your message inside the playlists, podcasts, and digital radio experiences people choose every day. Oswald combines audience targeting, media placement, creative production, and ongoing optimization to help your brand be heard—and remembered.
Be heard in the moments traditional media can miss.
The rise of streaming music has transformed the way people consume media. Today, millions of listeners are tuning in to their favorite playlists and podcasts, creating an ocean of opportunities for advertisers. Whether they’re working, driving, or just relaxing at home, streaming platforms are the soundtrack to their day—and a prime spot for your brand to make a splash.
Streaming audio gives brands a focused way to reach people based on geography, demographics, interests, behaviors, and listening habits. It works especially well when paired with display, search, social, video, or traditional radio as part of a connected media plan.
Measurable
Track delivery, reach, frequency, engagement, and campaign performance.
Targeted
Build audiences around location, interests, behaviors, and relevant listener profiles.
Flexible
Use audio alone or pair it with companion display and other channels.
Memorable
Use sound, voice, music, and repetition to make your message stick.
Put your brand in the rhythm of their day.
Reach listeners during commutes, workouts, workdays, errands, and downtime with targeted audio that fits naturally into the moment.
Why brands add streaming audio to the media mix.
The beauty of streaming audio is its ability to deliver messages to engaged listeners in a non-intrusive way, creating a deeper connection with your target audience. These platforms offer a level of personalization that traditional media simply can’t match, enabling us to place your ads where they’ll be most effective.
With streaming audio, your brand doesn’t just make noise—it creates lasting impressions with listeners who are tuned in and ready to hear what you have to offer.
01 · AUDIENCE
Precise targeting
Build campaigns around the people, places, interests, and behaviors that matter most to your business.
04 · CREATIVE
A message people remember
Use strong scripts, professional voice talent, sound design, and repetition to build recognition.
02 · ATTENTION
Personal listening moments
Reach audiences when they are actively engaged with music, podcasts, or news they selected.
05 · DATA
Clear reporting
Understand delivery and performance with reporting that connects back to campaign goals.
03 · REACH
Incremental exposure
Connect with listeners who may be harder to reach through traditional radio, television, or social alone.
06 · INTEGRATION
Works across the funnel
Pair audio with multiple marketing tactics to create a more connected customer journey.
Not Sure What Comes Next?
Start with the problem. We’ll help connect the right pieces.
You do not need to know which service, channel or tactic you need before reaching out. Tell us what you are trying to improve, where the business is headed and what is getting in the way. We’ll help identify the right place to start.
Have a specific project in mind? Great. Have a business problem but no idea what the solution is? That works too.
We do more than place the ad.
Streaming audio isn’t just a trend; it’s a revolution in how people engage with content. With platforms like Spotify and Pandora, your brand can reach an audience that is actively listening—whether during their morning commute, while working out, or even while relaxing at home.
A strong streaming campaign starts with the business goal, not the platform. Our team brings strategy, creative, media buying, and reporting together so every part of the campaign supports the next.
As new marketing channels emerge, we grow with them, learning how to make the most of each opportunity. That’s why businesses turn to us: for our unmatched expertise, our experience with cutting-edge platforms, and our ability to craft campaigns that deliver.
These platforms offer a level of personalization that traditional media simply can’t match, enabling us to place your ads where they’ll be most effective. With streaming audio, your brand doesn’t just make noise—it creates lasting impressions with listeners who are tuned in and ready to hear what you have to offer.
1. Define the opportunity
We clarify the audience, market, offer, campaign objective, timing, and role streaming audio should play in the broader plan.
2. Build the audience
We select targeting parameters and inventory that align with your geography, customer profile, and budget.
3. Create the message
Our creative team can develop scripts, voiceovers, music, sound design, and companion assets that fit the platform and your brand.
4. Launch and optimize
We manage placement, monitor delivery, evaluate performance, and adjust the campaign as data and market conditions evolve.
5. Report what matters
We translate media results into clear insights and next steps rather than handing over a spreadsheet without context.
Frequently Asked Questions
What is streaming audio advertising?
Streaming audio advertising places audio messages within digital music, radio and audio platforms as people listen online or through connected devices.
Where do streaming audio ads appear?
Placements vary by platform and media plan but may appear within music streaming services, digital radio and other ad-supported audio environments.
How precisely can streaming audio audiences be targeted?
Available targeting may include geography, demographics, interests, behaviors and other audience characteristics depending on the platform and inventory.
How is streaming audio different from traditional radio?
Traditional radio buys are generally based on station audiences and broadcast markets. Streaming audio can offer additional digital targeting and measurement capabilities.
Can streaming audio campaigns be measured?
Yes. Available metrics can include impressions, completion rates, clicks or other platform-specific measures, with additional website or conversion tracking where appropriate.
Related Services. Keep Diving Deeper
Related Services
Media Strategy
Determine the role streaming audio should play in the full media mix.
Related Services
Radio Advertising
Compare traditional broadcast reach with digital audio targeting.
Related Services
Omnichannel Marketing
Utilize multiple channels in a holistic approach for maximum results.
Related Services
Paid Search / PPC
Capture response when audio exposure later turns into search behavior.
Ready to explore the depths of
Streaming Audio?
Let’s build a streaming audio campaign that reaches the right listeners, supports your broader media plan, and gives every placement a clear purpose.