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Practical thinking, fresh ideas, and useful perspectives from the Oswald team—covering strategy, media, creative, web, promotional products, AI, and the shifts shaping what comes next.
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Thoughtful branded merchandise extends your brand beyond the screen.Featured Articles
Why you should produce 3 versions for video
Blog: Why Create 3 Video VersionsWhy You Should Produce Three Versions for Video — and Mix in Great Still Images In today’s content landscape, where audiences swipe, scroll, and stream across countless screens, producing one video format simply isn’t enough. To get...
Organic for credibility, paid for growth
Blog: Organic Builds Trust. Paid Drives Growth. Organic for Credibility. Paid for Growth. AI for Discoverability. For years, marketers have debated the same question: Should you invest more heavily in organic marketing or paid advertising? The answer has never been as...
Social Proof Isn’t Going Anywhere – Use It To Your Advantage
Blog: Social Proof Isn't Going Anywhere - Use It To Your AdvantageSocial Proof Is More Important Than Ever: Here's How to Use It to Build Trust and Win More Customers Consumers have never had more choices—or more reasons to be skeptical. Every day they're bombarded...
Gen Z loves Swag – use it to drive brand loyalty
Blog: Gen Z loves Swag - use it to drive brand loyalty Why Gen Z Loves Swag (and Why It Works) As more people are trying to justify their marketing budgets and how they will spend their money, one of the first places some try to cut are promotional items. Often, the...
Retention is the name of the game in 2026
Blog: Retention is the name of the game in 2026 Retention Is the Name of the Game: Why 2026 Will Belong to Businesses That Build Relationships In 2026, one business truth will rise above the noise: retention is everything. For years, companies have been caught in the...
Employee Advocacy and its Importance
Blog: Employee Advocacy and It's ImportanceWhat is Employee Advocacy? In today’s world of constant content and advertising noise, your most trusted marketing channel isn’t your social media account - it’s your employees. Employee advocacy: When team members share,...
Why Kitting Is a Game-Changer in Promotional Products
Blog: Why Kitting Is a Game-Changer in Promotional ProductsPromotional products have evolved far beyond simply printing a logo on a t-shirt or mug. Today, the most effective branded merchandise programs are built around creating meaningful, memorable experiences....
Now is the perfect time to update your website
Blog: Now is the perfect time to update your website Your website is more than just an online presence— It’s a key driver of trust, leads, brand perception and growth. If it’s not doing that job well, now is the time to act. Why you shouldn’t wait There are many...
Why your media placement should feature premium brands – even if they cost more
Blog: Why Your Media Placement Should Feature Premium Brands - Even If They Cost More “Premium media” isn’t just a buzzword. It’s the programming that creates “must see” moments everyone talks about. And most of the time it’s where you want your ads shown. However...
More than a blog.
Oswald knows that people consume content in a number of ways, that’s why we also have our video series here for you to view. Check back regularly for more in-depth discussions on all things in the marketing environment.