Streaming Television
Make a Splash With Streaming Television
At Oswald Marketing, we’re ready to help you make waves with strategic OTT (Over-the-Top) and CTV (Connected TV) media placements that reach the right audience. With over 40 years of media buying experience, we know how to navigate the shifting tides of digital advertising. Whether it’s streaming services or connected devices, we help you cast your message where it will make the biggest splash. Our approach is simple: we focus on the audience, not just the channels, ensuring your brand is seen where your ideal customers are riding the current.
Why Choose OTT TV for Placement?
1. On-demand, customizeable content
OTT delivers on-demand, customizable content to viewers anytime, anywhere. With platforms like Netflix, Hulu, and Amazon Prime, OTT lets you reach audiences who have jumped off the cable boat and into the streaming sea.
2. Reach a Broad Audience
It’s a great way to reach a broader audience, especially the elusive cord-cutters who are no longer anchored to traditional TV.
3. Surf the Latest Media Trend
OTT lets you surf the wave of modern media trends, offering unparalleled targeting to specific viewers that matter most to your brand.
OTT vs CTV: What’s the Difference?
When it comes to OTT and CTV, these terms often get caught in the undertow, but understanding the difference is key to making waves in your marketing strategy. OTT refers to the content delivered over the internet, bypassing traditional cable or satellite, much like how a fisherman casts a net to catch fish. OTT is about the content—from shows on streaming platforms like Netflix to video on YouTube. On the other hand, CTV is about the devices—smart TVs, Roku, Apple TV, and gaming consoles, the vessels that stream the content. While both are important, OTT focuses on content delivery, and CTV focuses on the device used to stream it. Together, they create a tidal wave of opportunity for brands to reach their target audiences across multiple platforms.
Our Approach
We don’t just toss your ad into the ocean and hope it floats.

At Oswald Marketing, we believe the key to successful media placement is finding where your audience is swimming. Rather than focusing on just the channels, we dive deep into the demographics and audience you want to reach. Using advanced data and insights, we ensure your brand is making a splash with the exact audience segments that will make the most waves. Whether you’re targeting a group of younger, trend-savvy consumers or a niche audience with specific tastes, we make sure your brand is positioned right where your audience is casting their line.
Our Proven Process
With over 40 years of media buying experience, we’ve navigated every current and tide to perfect our approach. Here’s how we help you chart the course for success:
1. Initial Consultation – We take the time to understand your brand, goals, and target audience to set sail in the right direction.
2. Audience Research & Strategy – We analyze viewer data to find the perfect platforms and devices for your message to make waves.
3. Media Planning & Placement – We execute campaigns across the best OTT and CTV platforms, ensuring your brand is seen by the right audience.
4. Ongoing Optimization – We keep our eyes on the horizon, continuously adjusting tactics to ensure your brand stays on course for success.
5. Reporting & Insights – We provide detailed reports, tracking your campaign’s performance and helping you navigate future strategies.

Why OTT/CTV are Powerful Tools for Your Business
Why OTT/CTV Are Powerful Tools for Your Business
OTT and CTV are like two powerful currents, each offering unique benefits for your brand’s marketing strategy. OTT allows you to target specific viewer segments with precision, using data-driven insights to ensure your message is seen by those who matter most. CTV, on the other hand, allows you to reach viewers on the largest screen in their home, capturing their attention with high-impact, full-screen ads. Together, OTT and CTV give you the power to create campaigns that ripple through your target audience, delivering real-time results and measurable success.
Let’s Set Sail Together

Make Waves with Oswald Marketing
At Oswald Marketing, we’re passionate about helping your brand rise to the surface and make a splash in the world of OTT and CTV advertising. With over 40 years of experience and an unyielding dedication to staying ahead of the curve, we know how to position your brand in front of the right audience, on the right platform, and at the perfect moment. Ready to dive in? Contact us today to learn more about how our media strategies can help your brand ride the waves of success.
Let’s Work Together
Address
4101 N. St. Joseph St.
Evansville, IN 47720