Case Study
When a Great Practice Has a Brand That Isn’t Working, Everything Suffers
Dermatology Associates of Evansville had something many medical practices spend years trying to build: a skilled team, quality care, and a genuine commitment to their patients. What they didn’t have was a brand that communicated any of that to the Evansville and Tri-State community.
In a market crowded with established dermatology practices and a dominant medical group offering the same services, blending into the background wasn’t just a marketing problem. It was a growth problem. Patients who needed care weren’t finding them. Appointments weren’t being filled. And without consistent, strategic marketing behind them, the practice had no reliable way to change that.
That’s when they came to Oswald Marketing.
The Challenge
The Evansville market is competitive. Dermatology Associates was going up against practices with years of name recognition and a large medical group that, despite long wait times, still captured patient attention simply through the weight of its brand presence.
Dermatology Associates had made some attempts at marketing before, but nothing consistent and nothing backed by real paid media investment. The result was a brand that wasn’t resonating, an online presence that wasn’t converting, and a community that largely didn’t know they existed or what made them different.
The stakes were clear: without stronger awareness, there would be no new patients. Without new patients, there would be no growth.
Our Approach
At Oswald, we don’t believe in one-size-fits-all marketing. Before we built a single ad or recommended a single media buy, we took the time to deeply understand Dermatology Associates as a business — how their team operated, what their patients valued, and what made their practice genuinely worth choosing in a crowded field.
That foundation shaped everything that followed.
Our team developed a comprehensive, fully integrated strategy that touched every layer of the patient journey. We started with website adjustments to improve user experience and conversion potential. From there, we built out a paid media strategy designed specifically for the Tri-State market, using our local knowledge of the area and competitive landscape to make smarter buying decisions. We developed fresh creative and produced video content that gave the brand a real, human face. We provided social media recommendations for organic posting to build consistent community presence. And we implemented reporting and analytics throughout so every decision stayed grounded in real performance data.
This wasn’t sporadic. This was a full-year, full-service partnership — strategy, creative, media, and measurement working together from day one.
The Results
The numbers tell a compelling story. Over the course of the campaign, Dermatology Associates of Evansville saw website traffic increase by over 60 percent. Patient volume grew. Social media engagement climbed as the brand began building a genuine following in the community.
Conclusion
But some of the most meaningful results didn’t show up in a dashboard.
The Dermatology Associates team began hearing their name come up in conversations around town. Positive reviews started appearing more frequently online. And perhaps most importantly, more patients were walking through the door — people who found them, trusted them, and chose them over the competition.
That’s what a brand that resonates actually looks like in practice.
When a business takes the time to invest in consistent, strategic marketing — and partners with a team that takes the time to truly understand them — the community takes notice.