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Practical thinking, fresh ideas, and useful perspectives from the Oswald team—covering strategy, media, creative, web, promotional products, AI, and the shifts shaping what comes next.
See what's happening. Understand why.
Turn performance data into clear insights that guide smarter marketing decisions.Quality content is the advantage.
Create useful, credible content that builds authority and improves discoverability across search and AI.Create something worth keeping.
Thoughtful branded merchandise extends your brand beyond the screen.Featured Articles
2026 Will be the year of quality content
Blog: 2026 Will be the year of quality content 2026: The Year of Quality Content — Powered by AI In a world overflowing with digital noise, 2026 is shaping up to be the year when quality content finally wins. The rise of artificial intelligence has changed how content...
AIO vs SEO – What’s changing and how to prep
Blog: AI vs SEO - What's changing and how to prepIf you’ve been living in the digital marketing world for any length of time, you know how often the term “SEO” (search engine optimization) comes up. But fast forward to 2025 and beyond, and you’ll increasingly hear...
Why Custom Apparel Can Make an Event Even More Special
Blog: Why Custom Apparel Can Make an Event Even More SpecialWhen you’re planning an event — whether it’s a company retreat, charity fundraiser, product launch, or team outing — every detail matters. One of the most powerful yet often underused tools in your planning...
Streaming vs. Cable vs. Broadcast: What Are They and What Are the Benefits?
Blog: Streaming vs. Cable vs. Broadcast: What Are They and What Are the Benefits? Television has changed a lot over the last decade, and so has how we use it to advertise. There are now so many options for how and where we watch TV. Each platform has its pros, cons,...
Company Stores: Q&A With Our Promotions Team
Blog: Company Stores: Q&A With Our Promotions Team Company Stores: Q&A With Our Promotions Team Are you looking to upgrade your company merch and boost morale across your company? Company stores can help with that, and we know just the place! In case this is...
Why A/B Testing is Important and How to Do It Best
Blog: Why A/B Testing is Important and How to Do It BestAt Oswald, we are constantly testing and iterating on performance so we can always deliver the best performing ads for our clients. One of the ways to do this is through A/B testing. A/B testing might sound...
What Is a Brand Book and Why Do You Need One?
Blog: What Is a Brand Book and Why Do You Need One? What is a Brand Book? Think of a brand book like a rulebook for your company. It’s essentially your brand’s whole persona and where everything lives. Your logo, your colors, your fonts, your story, your values, your...
Why Sizing Your Videos For Your Tactics Matter
Blog: Why Sizing Your Videos for Your Tactics MattersWhen it comes to video marketing, one size definitely doesn’t fit all. Different platforms have different specifications, and uploading one version of your video across every channel can hurt more than help. When...
Safety Recognition Programs: Their Importance & FAQ’s Answered From Our Promotions Team
Blog: Now’s the Perfect Time to Reassess Your 2025 Business Goals and BudgetsDid you know that June is National Safety Month?! It’s great for companies in all fields to recognize the importance of safety in the workplace and recommit to creating safer and healthier...
More than a blog.
Oswald knows that people consume content in a number of ways, that’s why we also have our video series here for you to view. Check back regularly for more in-depth discussions on all things in the marketing environment.