Our Blog

Blog: Why A/B Testing is Important and How to Do It BestAt Oswald, we are constantly testing and iterating on performance so we can always deliver the best performing ads for our clients. One of the...

Blog: What Is a Brand Book and Why Do You Need One? What is a Brand Book?  Think of a brand book like a rulebook for your company. It’s essentially your brand’s whole persona and where everything...

Blog: Why Sizing Your Videos for Your Tactics MattersWhen it comes to video marketing, one size definitely doesn’t fit all. Different platforms have different specifications, and uploading one...

Blog: Now’s the Perfect Time to Reassess Your 2025 Business Goals and BudgetsDid you know that June is National Safety Month?! It’s great for companies in all fields to recognize the importance of...

Blog: Now’s the Perfect Time to Reassess Your 2025 Business Goals and BudgetsAs we approach the midpoint of 2025, it's the ideal moment for businesses to hit pause, take a step back, and re-evaluate...

Blog: Ditch the Promotions Closet: Why It’s Time to Work with a Promotional AgencyIf you're in marketing, HR, or procurement, you probably know exactly what the "promotions closet" is. You may also...

Blog: Cute Merch? Will Buy! What is the difference between a t-shirt that gets tossed into a closet and one that gets worn on repeat? Good design. Great merch isn’t just something you wear—it’s...

Blog: Q1 - The Perfect Time To Do Some Digital CleaningWith the new year, and the uncertainties of what will happen with changes in AI, SEO, and digital marketing in general, sometimes getting back...

Blog: Why You Should Purchase Holiday Promotional Items For Your Customers and EmployeesAs we set sail into the holiday season, now is the perfect time to purchase promotional items that will make...