Case Study
From Vision to Victory: How Oswald Marketing Helped Mt. Carmel Stabilization Group Create Their Most Memorable Vendor Charity Event Yet
Some events check boxes. Others build legacies. For Mt. Carmel Stabilization Group, their annual vendor charity event has always been about something bigger than a day on the course—it’s about gratitude, community, and giving back. For Fall 2025, they set their sights higher than ever before, and they needed a partner who could bring every piece of the puzzle together.
That’s where Oswald Marketing came in.
The Challenge
Mt. Carmel Stabilization Group had a bold vision for their Fall 2025 event: bring together 1,000 registrants at the breathtaking West Baden Pete Dye Golf Course and Skeet Shooting Facility, create an unforgettable experience for customers, vendors, and partners, and raise $1,000,000 for their charitable mission—all in a single day.
Ambitious? Absolutely. Achievable? With the right team, yes.
The challenge wasn’t just the scale of the event. It was the scope. Mt. Carmel needed one agency that could handle everything: event planning and coordination, day-of logistics, promotional items and gift bag sourcing, website updates,
branded graphics and invitations, email campaigns, and full video production. No handoffs, no gaps, no dropped balls.
With a multi-activity venue, a major fundraising goal, and a large and valued audience to impress, precision and seamless partnership weren’t optional—they were essential.
Our Approach
Because of our long-standing relationship with Mt. Carmel Stabilization Group, we hit the ground running. We understood their brand, their people, and their mission—which meant less time ramping up and more time executing at the highest level.
Building Excitement Before the First Tee Time
Driving 1,000 registrations required a promotional push that was both strategic and energizing. Our creative team updated and optimized the event website, designed a full suite of branded graphics, digital invitations, and email assets, and crafted messaging that captured the spirit of the event—competitive, charitable, and celebratory. Every touchpoint was designed to build anticipation and make registering feel like the obvious next step.
The Results
- 1,000 registrants** attended the event
- $1,000,000 raised** for Mt. Carmel’s charitable mission
- A flawlessly executed experience that left customers, vendors, and partners impressed and engaged
- A library of high-quality video and marketing assets ready to fuel future promotions
Capturing Every Memorable Moment
From soaring clay targets to celebratory golf swings to candid moments between long-time partners, our production team filmed the full event experience. The result was a polished, high-energy recap video that not only celebrated the day but also gave Mt. Carmel powerful evergreen content to promote future events and reinforce their philanthropic legacy.
This year’s event proved what thoughtful planning, strong creative, and dedicated on-site support can do: transform a beloved tradition into something truly unforgettable.
As Neil Ryan, President of Mt. Carmel Stabilization Group, put it: “Working with Oswald is always a joy. Our longstanding partnership has made it easy to plan and capture the big day so we can continue to build on our legacy.”
By aligning strategy, promotion, and execution under one roof, Oswald Marketing helped Mt. Carmel honor their partners, amplify their charitable mission, and set a new standard for what their annual event can be.