Case Study
How Oswald Marketing streamlined ordering, unified branding, and delivered a seamless employee experience.
Background: A Growing Need for Order (and Better Ordering)
By 2022, AstraZeneca’s Mt. Vernon facility had a common challenge—one many large organizations face. Each department was ordering promotional items on their own, leading to:
• Inconsistent branding
• No centralized inventory
• Difficulty sourcing holiday gifts and employee incentives
• No reliable system for fulfillment
• Time-consuming ordering processes
AstraZeneca needed a more efficient, controlled, and cohesive solution. So, they reached out to Oswald Marketing to help bring order to the chaos.
The Challenge
Build a Solution That Works for Everyone
AstraZeneca wanted a simple, scalable way for employees to access branded merchandise—whether for holidays, safety programs, or team celebrations. They began with a small test:
A holiday pop-up store designed and managed by Oswald.
That pop-up was a success. Employees loved it. Management loved it. And AstraZeneca immediately saw the potential.
From there, the project expanded into something bigger:
a full-scale, custom company store for the entire facility.
Our Approach
A Custom Store Built for Speed, Simplicity, and Scale
Oswald Marketing partnered closely with AstraZeneca to create a solution that was easy to use, easy to manage, and fully aligned with their brand standards.
1. Custom Store Development
We designed and built a company store tailored to AstraZeneca’s requirements, including:
• A curated catalog of preapproved branded items
• Employee-friendly navigation
• Administrative tools for simple oversight
• A structure that could scale to other departments and locations
2. Smooth Credit & Ordering System
To kick off the launch, Oswald:
• Loaded $50 in credits for every employee
• Ensured all items were preapproved for brand consistency
• Created a seamless checkout and fulfillment workflow
Employees could browse, select, and order without needing internal approvals—saving time for everyone.
3. Testing, Launching, and Streamlining
Our team handled:
• Site testing
• Quality checks
• Launch support
• Ongoing fulfillment
Everything was built to run smoothly behind the scenes while offering a polished, intuitive experience upfront.
The Results
- A streamlined store utilized year-round
- Custom popups for specific teams as needed
- Drop-shipping now running for holiday orders
- Expansion into further sites for a global impact
Conclusion
Simplifying the Complex With a Custom Company Store
AstraZeneca needed a unified, efficient way to manage promotional items and employee gifting—and Oswald delivered it. By blending smart site development, easy credit management, and ongoing support, we created a store that employees enjoy using and leadership can trust.
Today, Oswald continues to support multiple AstraZeneca teams and locations, proving that with the right system in place, promotional purchasing can be simple, scalable, and stress-free.