About Oswald
Built on trust. Driven by exploration.
Oswald Marketing is a full-service marketing and advertising agency based in Evansville, Indiana. Founded in 1984, we have spent more than four decades helping organizations clarify their message, reach the right audiences and connect strategy, creative, media, web and promotional marketing around real business goals.
Our Story Has Depth.
Use this panel as a visual timeline that gives visitors a quick sense of longevity, growth, and momentum.
1984
Today
Strategy, media, creative, digital, video, promotions, apparel, and fulfillment.
Next
New tools, smarter insights, and deeper ways to connect brands with people.
More than an agency. A partner in progress.
Marketing has changed dramatically since our start. The need to understand people, markets and business goals has not. Oswald has evolved from a traditional advertising agency into an integrated partner working across media, digital, web, search, creative, analytics and promotional programs.
Boutique by Choice
Our size allows senior team members to stay close to the work and gives clients access to specialists without adding layers for the sake of process. We can move between strategy and execution quickly while still bringing the depth required for complex programs.
Values that go deeper than words.
Quality Work on Every Project
Every project matters because every project represents our client’s organization.
Whether we are developing a complete advertising campaign, producing a company video, creating a website, or preparing apparel for a community event, we bring the same level of care and attention to the work.
We continually ask how an idea, product, or experience can be made better. Before anything leaves our hands, we want it to reflect the highest level of quality and value we can provide
Honesty & Transparency
Strong partnerships begin with trust.
We communicate openly, offer honest recommendations, and make decisions with our clients’ best interests in mind. That means being clear about what we believe will work, acknowledging challenges when they arise, and following through on our commitments.
Our clients should always feel confident that they can rely on us to do what is right.
Community Driven
Evansville and the surrounding Tri-State region have been our home for more than four decades. We believe being part of a community also means taking an active role in its future.
We are proud to support civic organizations, nonprofits, local businesses, educators, healthcare leaders, and individuals working to make our region a better place to live, work, learn, and grow.
We believe that when a community succeeds, everyone moves forward.
Constantly Evolving
Marketing never stands still, and neither do we.
Our team continually explores new technology, develops new skills, and evaluates emerging opportunities. We look for ideas and tools that can genuinely improve our clients’ work and prepare them for what comes next.
By staying curious, adaptable, and focused on long-term progress, to help our clients approach the future with confidence.
OSWALD MARKETING
Specialists who work like one team.
Our strength comes from the range of perspectives around the table. Strategists, designers, media buyers, developers, videographers, promotional experts, project managers, and account leaders collaborate from the beginning—so ideas stay connected from strategy through execution.
Our strength is in our team’s longevity. We have team members who have been here for 20+ years and those who are just entering the workforce with an understanding of new technologies and new ideas. With our team, clients get senior thinking, responsive service, and a team that understands the full picture rather than just one channel.
Media influences search. Creative affects conversion. Websites shape credibility. Promotional products extend the brand into the physical world. Because those capabilities live together at Oswald, we can make decisions with a wider view of the customer experience.
Tammy Shaw
President
Fred McCool
Partner
Lisa Schaffer
Partner
Amanda Bruns
Project Coordinator
Angie Daub
Embroidery Manager
Chelsea Means
Senior Executive Sales Associate
Daija Frydrych
Embroidery Manager
Daltyn Schapker
E-Commerce Specialist
Edie Henton
Promotional Sales Executive
Elysia Carmona
Accounting Manager
Jake Embry
Video Manager
Katey Gussler
Project Coordinator
Kelsey Dus
Marketing Director
Lauren Raben
Media Specialist
Max Muensterman
Video Editor
Mark Peerman
Account Executive / Graphic Designer
Olyvia Simon
Marketing Specialist
Penny Buchanan
Sr. Project Coordinator
Randy Capehart
Media Director
Riley Fugate
Creative Director
Wally Shaw
Director of Security
Building Deeper Relationships
Ready to dive deeper with us?
Bring us your goal, your challenge, or the idea that has not quite come together yet. We will bring the right people to the table and help you find the way forward.