Blog: 

When it comes to video marketing, one size definitely doesn’t fit all. Different platforms have different specifications, and uploading one version of your video across every channel can hurt more than help. When publishing media it’s important to remember, don’t cast your net in just one spot.

Every social media platform has its own preferred video dimensions and formats. 

• Instagram in-feed videos are mostly square (1:1)
• TikTok loves videos that are full-screen vertical (9:16)
• YouTube videos are most commonly landscape (16:9)

However, other channels, like Facebook change out their sizes based on where the user is seeing their creative, this is why knowing these specs and using them appropriately makes your brand look more polished and professional.

When you tailor your video to fit a specific platform, you’re doing more than just the basics. Doing this also helps optimize your content for visibility, engagement, and user experience.

The Risks of Ignoring Sizing

Without the correct sizing, your ads can be distorted, and the following could happen.

• Having ads appear pixelated or distorted
• Cropped in awkward ways
• Prevent the ad from being displayed at all. 

All of these issues can reduce your brand’s look and credibility and result in poor performance, no matter how great your content might be.

Properly sized and high-quality videos not only look better, they’re more likely to be favored by platform algorithms. That means more reach, more impressions, more engagement, and a better return on your creative investment!

Let’s Get Your Content in Shipshape

At Oswald, we understand the importance of optimizing video content for every platform. Whether you’re launching a campaign or refreshing your social presence, we’d love to be your creative first mate. Let’s create, curate, and post content that’s built to perform. No matter where it’s viewed.

👉 Ready to get started? Fill out one of our contact forms and let’s see how we can help!