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Why You Should Purchase Holiday Promotional Items For Your Customers and Employees

As we set sail into the holiday season, now is the perfect time to purchase promotional items that will make waves as meaningful gifts for your employees and customers!

Benefits of Employee Recognition

Gifting your employees holiday promotional items can provide various benefits to both the employees and your business. While employees appreciate the personal gesture, companies experience increased motivation and production. Employees who feel like their hard work is appreciated and recognized experience a 70% increase in productivity. In addition, promotional gifts employees’ appreciation and generosity toward the business. Employees who know you took the time and effort to recognize their contributions feel valued and more connected to the organization.

Thoughtful gifts can also improve the company’s reputation. 45% of employees who received a gift said that the gesture made them feel more loyal and want to work for the company longer. Happy employees make for a happy employer. Businesses with happy employees outperform the competition by 20%. Transforming your small gesture of buying a promotional gift into a considerable impact, further connecting them to your company, and creating a better workplace culture that employees look forward to—benefiting your employees and the business’s overall success.

Benefits of Customer Recognition

Putting in the extra effort by purchasing a gift is a strategy focusing on customer retention. After receiving a gift, customers are more likely to stay loyal to your company and not switch whenever a seemingly “better” offer comes along. They are reassured that they made the right choice in your business because they feel appreciated, and it reinforces and personalizes their sense of connection to you and your business.

The loyalty created is invaluable to your business. It can increase revenue, increase your regular revenue stream, and decrease marketing and administrative costs because your customers may come to you more frequently and recommend your product or service to other customers more. This could prevent you from having to acquire new customers and save your business money, making it an investment that pays off.

Increased Visibility

Gifting promotional items enhances your brand visibility and keeps it at the top of your customer’s minds. Whether it’s a cooler, a quarter zip jacket, or a blanket, they are reminded of your company whenever they see the business logo on your gift. Ensuring that your company is one of their first thoughts whenever they need or want something your company provides. An example is from a 2019 ad impressions study by the Advertising Specialty Institute. They say that a single promotional t-shirt creates 3,400 impressions throughout its lifetime. This exposure introduces your brand to new audiences, creating engagement opportunities. It also fosters word-of-mouth communications as customers share their experiences with others.

Word of Mouth Promotions

After receiving a promotional gift, a customer or employee’s satisfaction makes them more likely to advocate for your brand by promoting your business. This is one of the most effective, low-cost forms of marketing. Potential customers hear about your company through existing customers are more likely to trust the recommendation from a friend, because they perceive them as more genuine and reliable, than traditional marketing.

Conclusion

Oswald’s holiday promotional items are much more than simple gifts; they are strategic tools for enhancing customer experience and creating meaningful customer relationships. By showing your appreciation through these gifts, you anchor the foundations of loyalty and trust. Steering your business towards success and customer retention while allowing you to maintain a cost-efficient marketing approach. In the competitive market, these small gestures can be impactful and make all the difference in navigating the course toward creating long-lasting customers.