Blog:

What is a Brand Book? 

Think of a brand book like a rulebook for your company. It’s essentially your brand’s whole persona and where everything lives. Your logo, your colors, your fonts, your story, your values, your voice, and so much more.

Brand books are essential; they are what make your brand feel like your brand every single time someone interacts with it.

Why Are Brand Books Important?

Even though brand books are important in keeping a brand’s identity consistent, they are often overlooked. Without a brand book, it’s easy for your brand to lose focus. It could be that your social posts sound casual, but your email copy sounds corporate, or that your colors on your website differ from the ones in your logo. That inconsistency takes away from your credibility and brand personality.

A brand book gives everyone from employees to outside agencies a clear and easy-to-follow set of guidelines so your brand always looks and sounds the way it’s supposed to. Your tone stays true, your visuals stay sharp, and your messaging stays aligned.

For us as an agency, brand books are one of the most helpful tools. They help us move faster and smarter. With brand books, we already know your voice, your style, and what makes you different. That means fewer revisions, better results, and creative that actually feels like your brand. With the right branding, your company doesn’t just become a name, it becomes a recognizable identity that people can relate to, engage with, and remember

How to Build Brand Book

If you are looking to build a brand book, the first thing you need to do is decide how deep down the rabbit hole you want to go… You can build a brand book that only focuses on your typography, colors, etc. Or you can go all the way and define your tone of voice, mission, vision, and values, etc. (note, if you do want to do this we highly recommend that you use Story Branding).

Once you define your needs as a business, we recommend that you start with a good ‘ol whiteboard session. Get all of your stakeholders in a room and ideate until you are all on the same page on the following topics: 

• Mission, vision, values
• Brand personality
• Target audience
• Brand voice
• Tone

After you have gathered all of that info, start thinking about your visual identity. Think about: 

• Logo (if you don’t have one and if you do, does it still fit?) 
• Color palette (what you picked then may not fit now) 
• Typography/font
• Imagery
• Iconography

Let’s Get Your Branding Rolling

If you don’t have a brand book yet, we’re happy to help. Whether you need to build one from scratch or update an old one that’s collecting dust, we can help you define your voice, tighten your look, and make your brand easier to share without losing what makes it unique.

Let Oswald help bring your brand to life, the right way, every time.

Brand Book Samples

Branding Samples