by Lauren | Jun 20, 2025 | Blogs
Blog: Streaming vs. Cable vs. Broadcast: What Are They and What Are the Benefits? Television has changed a lot over the last decade, and so has how we use it to advertise. There are now so many options for how and where we watch TV. Each platform has its pros, cons,...
by Lauren | Jun 19, 2025 | Blogs
Blog: Company Stores: Q&A With Our Promotions Team Company Stores: Q&A With Our Promotions Team Are you looking to upgrade your company merch and boost morale across your company? Company stores can help with that, and we know just the place! In case this is...
by Lauren | Jun 19, 2025 | Blogs
Blog: Why A/B Testing is Important and How to Do It Best At Oswald, we are constantly testing and iterating on performance so we can always deliver the best performing ads for our clients. One of the ways to do this is through A/B testing. A/B testing might sound...
by Lauren | Jun 19, 2025 | Blogs
Blog: What Is a Brand Book and Why Do You Need One? What is a Brand Book? Think of a brand book like a rulebook for your company. It’s essentially your brand’s whole persona and where everything lives. Your logo, your colors, your fonts, your story, your values, your...
by Lauren | Jun 18, 2025 | Blogs
Blog: Why Sizing Your Videos for Your Tactics Matters When it comes to video marketing, one size definitely doesn’t fit all. Different platforms have different specifications, and uploading one version of your video across every channel can hurt more than help. When...
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