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Why Use An Agency? 

We get this question a lot. In fact, we get it so much we made a whole video to help answer those questions. Here are the top 7 reasons using an agency can help you become more efficient and a better marketer. 

1. Cost-Effectiveness

What is the more significant investment, creating an in-house team or outsourcing to an agency? While it may seem daunting initially, a marketing agency can be considerably more cost-efficient than an in-house team, especially for smaller businesses. Agencies offer flexible pricing models, and Oswald is project-based. This means you are not locked in for more than what you can afford and think is appropriate, allowing you to only pay for what you believe is necessary for your business. Also, agencies have access to tools and software that can be expensive to purchase for yourself. They also allow you to avoid hiring and paying for a marketing team and their benefits.

2. Expertise

Marketing agencies consist of specialized teams dedicated to enhancing your business through effective marketing strategies. Whether this is SEO optimization, social media management, content creation, or promotions, each has a wealth of knowledge that adds up to decades of experience that can be at your disposal. For example, Oswald knows when and where to place ads (like social media, display, SEM, video, radio, magazine, etc.) for you or if you should focus on improving your whole website or its format.

3. Time

Time is the most valuable resource you have as a company. Running a business is extremely time-consuming in all aspects, and adding marketing into your responsibilities may make it seem like there aren’t enough hours in the day. Hiring a marketing agency is like hiring a lawyer. They take over all of your marketing needs, allowing you to put your entire focus on other facets of your business. Also, if you have an internal marketing team, an agency will enable them to divide and concur. At Oswald, we become your marketing team’s marketing team.  Your internal team can focus on what they’re best at while Oswald supports them and takes care of the rest.

4. New Lens

When you are inside the company, it can be hard to take a step back and objectively see the brand and marketing. An agency can help with this and more. Because of their background and experiences, they have unique perspectives that allow them to address assumptions and provide strategies and ideas that you or your team may not have considered yet. They also have experience solving problems for many different companies and industries. Bringing in new, fresh ideas and delivering results.

5. Flexibility

As mentioned before, marketing agencies can work on a project basis. Benefiting companies with a limited budget or those with specific marketing goals. This also allows your marketing to scale with your business as it grows and changes. Or suppose your business is seasonal and needs to increase marketing at certain times of the year and decrease it at others. In that case, an agency can adapt without the difficulty of hiring or laying off staff, giving your business more agility in responding to the market. Once you no longer need a marketing team, Oswald can be phased out to allow you to bring your marketing internally once again.

6. Considerations when selecting an Agency

It is important to look into the agency’s history. By doing this, you can understand who their previous clients were, what industry they are in, who they serve, and whether they solved problems similar to yours in the past. At Oswald, we have worked with the Evansville and Tri-State communities for over 40 years building long lasting partnerships that we still treasure today. Oswald has always believed in putting our clients first, being transparent with our work, focusing on quality, and constantly evolving. These have been our guiding principles since our opening and we continue to strive for them with every project we take on.

7. Communication

Communication is also a major factor in deciding if an agency is right for you. An agency should be consistent, responsive, and transparent with its strategy and results. You should also receive regular updates about the campaign and be open to your opinions and needs. Your initial inquiry is critical when learning about the agency’s communication. Pay attention to the details provided, the development of their proposals, and responsiveness and willingness to answer your questions. Oswald does this and more. We are here for you with monthly strategy calls, regular discussions on creative decisions, comprehensive tracking and reporting, and responsive emails to help you with any questions or ideas ASAP.

Conclusion

Standing out amongst the waves in today’s competitive seas requires expertise and adaptability. With 40 years of experience, Oswald’s specializes in:

• SEO optimization
• Social media management
• Content creation
• Promotions

All of these and more help your business thrive. Our extensive knowledge and proven effectiveness ensure impactful results while also maximizing your ROI. Our client-focused approach means that whether you need creative, need to boost visibility, or need to expand your brand, Oswald is here to help.

Let’s set sail and navigate the perfect strategy for your business!