Marketing a New Logo


Energy Systems Group is an innovative company that focuses on new energy and infrastructure solutions that help businesses save costs and move towards the future of energy consumption. In 2018, ESG rolled out a new logo which created a few challenges.

Marketing a New Logo Efficiently


Like with many companies, ESG had the challenge of marketing and bringing awareness to their new logo.  They needed an efficient way to launch their new logo as well as to continually fulfill their promotional products.

ESG takes great pride in its family culture, and for more than 12 years, the Oswald team has been an integral part of our extended ESG family. From promotional giveaways and apparel to digital media and awards and recognition products, I can always count on Lisa Schaffer, Fred McCool, Tammy Shaw, and the entire Oswald team to go above and beyond in delivering exceptional service, talent, and expertise.
Meram El Ramahi
Vice President of Marketing and CommunicationsESG


To help solve the challenge of launching and continuing to fulfill ESG’s new promotional products, we developed an online store the help market their new logo to their employees.  The online store offers employees hundreds of items including apparel and non-apparel items that are customized with the new ESG logo.  

We also gave each employee a padfolio, pen, flash drive and bag when they launched their new logo.  Recently, we helped create a large fulfillment program for their company meeting in Nashville where each employee received a new messenger bag that includes approximately six promotional items. 

15 Years Worth of Partnering


We have been blessed to partner with ESG for well over 15 years and have expanded to not only be their sole provider of promotional goods, but Oswald Marketing’s Video Production division has been a ‘go-to’ partner for ESG for several years. 

We have produced marketing videos and project proposal videos, as well as provided video and photo documentation for numerous events. These events include historical archiving and the groundbreaking and ribbon cutting for their new facility. We are proud to continue to be a resource for virtually any service ESG requires.

Ready to talk promotional products?

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Phone: 812-426-0335
4101 N. St Joseph Street Evansville, IN 47720