You might be thinking, “Why is Oswald taking the time to highlight video? Haven’t we already heard the case for this? Don’t we know that using video in advertising is powerful?”
We get it. Yes, the decision has already been made; video is important. So you would think more people would be taking advantage of it.
Spoiler alert: They’re not – and they should be.
Every day, more than 100 million users on the internet will view at least one video.
100 MILLION. Let that sink in.
Video is becoming the most prevalent form of advertising on just about any platform it’s able to be placed. You can’t scroll very far on social media before coming across a video – or being interrupted by one video mid-stream just to be shown another video that’s advertising a product specifically to you. Whether it’s some distant relative showing off their latest musical talent, someone going live or seeing a paid advertisement, you can bet viewers are pausing to watch.
But video isn’t just popular on digital channels. We can’t deny the powerful presence it has on cable, broadcast or even an online streaming service (especially with those nifty interactive features). Visual imagery just resonates with people. It helps tell a story.
So, let us ask you. Are you telling your brand’s story in a visually engaging way?
If you haven’t made the change to incorporate video into your advertising mix, you’re missing out on a lot of eyes and a lot of leads. Get in touch with our video team today and let Oswald Marketing take your campaign full circle.