In the business world, there has been a lot of talk about the mobile user. How do I get them to view my site? What makes them stay? What makes them want to leave? How can I improve the user experience?
If you’ve thought any of these questions, we may have some answers for you – in fact, it’s just one answer. Make your website mobile friendly. If that wasn’t enough to convince you, keep reading. You may find a reason that sticks with you.
Your mobile audience is significantly different from your desktop user. The typical mobile user is looking for quick and easy information. After all, being mobile implies that the user is on the go.
Make sure the wording is clear on all pages and gets to the point quickly. Most users are not looking to spend a great deal of time searching for what they’re after. Ironically enough, the less time it takes to find the information needed, the more time the user will spend on your site in the long run.
Most Internet users are of the mobile variety. Just about anyone with a smartphone is capable of searching the World Wide Web. Siri and “OK Google” have made this even more effortless. A whole wealth of information is, quite literally, at the user’s fingertips.
Keep in mind that with the heavy mobile user traffic, your business will need to counter with an aesthetically pleasing and concise mobile website. Content quality matters.
The more aesthetically pleasing a website is, the happier the customer. The overall layout and organization makes a huge difference to the user experience. Not only does it determine the quality of the user’s visit, but it also expresses your business’ brand. Everything from the color scheme, font choice, wording and voice of the website is a reflection of who you are. Make sure you’re conveying the right message.
As we’ve already discussed, the attention span of a mobile user is short. If the customer doesn’t find what he or she is looking for right away, they’ll hit the back button and bounce off of your website without a second thought.
Also, Google has now put a bigger emphasis on mobile responsiveness when ranking websites for search rankings. So, if your site is mobile friendly, you will (on average) be ranked higher on Google than a site that isn’t.
Having a mobile friendly site decreases the odds that your user will look for information elsewhere and increases the odds that your site will be found.
The quicker the customer gets the information being sought after, the more likely they are to revisit your site again. Once the user has begun to trust your website and the information or product provided on it, they are more likely to become a regular user and/or customer rather than a one time visitor.
A desktop version of a website is meant for, you guessed it! A desktop. So it’s no surprise that it would take longer for that version to load on a mobile device.
A mobile version takes less time to load and usually has an overall clean and organized experience, meant to give the users the information they need quickly and effectively. Don’t lose impressions or customers simply because your site took too long to load.
So, what do you think? Are there any other reasons why having a mobile site is important for your business? If so, let us know! Questions? Just ask!